Ricky CariappaCustomer-Centric Brands: The Power of Exceptional ExperiencesIn the business world, creating outstanding customer experiences is the secret sauce for success. The brands that excel at this craft set...
Ricky Cariappa"Uber's Masterstroke: Effortless Triumph Through Event-Based Marketing Excellence"Indians' passion for cricket, especially during an India-Pakistan match, is unmatched. From soaring airfares to room shortages, fans go...
markeligion "Twitter's Brand Transformation Threatens to Decimate Billions in Value!"When Elon Musk, the enigmatic CEO known for pushing boundaries, announced his plan to rebrand Twitter. This bold decision sent shockwaves...
Ricky Cariappa"Viacom18 Hits a Six: Scores Exclusive Cricket Media Rights Win!"In a groundbreaking development, Viacom18, a subsidiary of Reliance Industries, has emerged as the exclusive media rights holder for a...